via Chain Drug Review

CORNWALL, N.Y. – Diaper rash protection is a major baby care category. One of the leaders is Randob Labs with its Balmex Diaper Rash Cream and Balmex Healing Ointment.

“We are currently seeing a trend of optimizing assortment in the baby care market. Baby care products must have a meaningful point of difference, and each SKU must have a reason for being,” comments Randob president Jim Creagan. “At the same time, efficacious products with natural elements are often preferred. Balmex Diaper Rash Cream is clinically proven to reduce rash and redness in one use because of its uniquely formulated blend of zinc oxide, botanical extracts and vitamins. The advance formula in Balmex is also differentiated as it protects against all three leading causes of diaper rash.”