via Chain Drug Review

By 2034, the number of people 65 and older will surpass Americans under age 18 for the first time in the country’s history.

Jim Creagan, president of Randob Labs, says that as this shift continues, the largest major trend is that retailers are really starting to focus more on the senior market. “There is a large demographic shift under way as the baby boomer generation ages and retailers are really reviewing their assortments in-store.”