Dormin Hits the Big Time

Over the past year, Cornwall, NY-based Randob Labs has been revving its marketing engines to support the mass-market launch of its venerable Dormin sleep aid with the help of RLA Collective. Dormin has been on pharmacy shelves since the 1950s, primarily through the independent channel, and contains the active ingredient diphenhydramine hydrochloride.

Citing Hamacher Resource Group, Randob Labs’ Dormin is the No. 3 best-selling sleep aid across independent pharmacy. Dormin is available in the patient-preferredcapsule form at, the company noted, adding that it dissolves three times faster than comparable medicines on the market.