by Nora Caley for Drug Store News

Sleep? What’s that?

As consumers look for a way to get a decent night’s sleep before, during and after the coronavirus crisis, retail industry officials said they increasingly are turning to in-store solutions to help them catch an extra 40 winks.

Sleep is a high-trial category, according to Jim Creagan, president of Cornwall, N.Y.-based Randob Labs, so retailers need to offer products that meet multiple customer needs. “This means an assortment of OTC and natural sleep aid products with at least the most popular delivery systems, such as capsules, gummies, liquids, etc.,” he said.