via Drug Store News

Here are the latest trends and innovations to help people fall asleep, stay asleep and feel well-rested.

by Nicole Stempak

There’s nothing quite like a good night’s rest. Except, of course, when you can’t get a good night’s rest.Technology, stress, distractions and the general state of affairs have made it more difficult for some people to unwind.

"Getting a restful sleep is often an elusive goal for many adults."

Quality sleep is crucial to the body’s functioning, and extended periods of poor sleep are not to be ignored. There also has been a collective shift in attitudes toward sleep and sleep aids, prompting consumers to browse the drugstore aisles in the hopes of finding some relief.

“Getting a restful sleep is often an elusive goal for many adults, and with the increasing awareness of the correlation between sufficient sleep and overall health, the sleep aid category has seen double-digit growth across OTC products, natural sleep products, and devices, including those for sleep apnea,” said Jim Creagan, president of CrossingWell Consumer Health. “To get a better night’s sleep, consumers often seek a doctor’s advice and use a variety of OTC products and delivery forms.”

As a result, the sleep products market has grown considerably, and it looks like it will continue to do so for the foreseeable future.

Read the rest at Drug Store News.